Hitting the snooze at 6 am is part of the daily start. Negotiate for snippet sleep. Sound hits your eardrums again. This time you get up or tell yourself to sleep more. Snoozing more or getting up at first alarm is a personal choice. Waking up to a sound is not a personal choice.
Almost everyone, or mostly in life, wakes up to a sound.
Hearing is a passive activity process. We don’t need to engage our brain to do the hearing activity. But it plays vital sensory.
Our whole sensory organs have a habit of going passive, which works in your favor. For example, you can walk or drive a car while you listen. Listening can be passive and driving or walking can be active. Our mind juggles well between sensory organs.
There is a buzz about audiobooks since it covers the content with speed and it is passive. Unlike, if you read, you need to see, process, and understand the content. Reading uses the maximum process time of your brain. While reading, you can’t drive or walk.
That is why TV is an idiot box. Radio has never been a bad boy.
When we know about ourselves and our attention span, why we make content to drive active sensory. With this principle, audio blogs, podcasts, and talk shows are picking up. It makes every bit of sense that you are in a rush of making your marketing content around audio.
Audio Marketing is not new, but the term is picking up with social media platforms and mobile apps. Audio Marketing is very convenient and picked up as a highly targeted form of marketing. With Clubhouse on board, suddenly it is classy.
Here are the reasons for Audio Marketing:
Audio Marketing is an alternative to Video
Any form of content is crucial for marketing. Video marketing is important too. But then who will buy tools to shoot, software to mix, and then dub the sound. Video content gets a flurry of critics. It can either get you traffic or get you negative sentiment.
Audio Marketing is very easy to produce and focuses only on content delivery. Audio content is light on spend and does not take away the active sensory.
Increase traffic
Be in every buzz and create content to drive audiences. Audio content can quickly generate familiarity with audiences. As long as your content connects the right node with your audience, they would like to keep listening.
If your Audio Marketing content works around problem-solving, the audience will recommend increasing traffic.
Audio Marketing connects well
Audio Marketing content is one-sided most of the time. Right approach on social media and hearing your audience’s comments will lead to better connect. This way, it will help to build a relationship with your audience.
The content topic has something in common with the audience with the speaker. Content will help to build relationships and trust.
An association with a brand can make way for your Audio Marketing success.
Easy to create
Audio Marketing is very easy to create. A simple talk with your happy customer can make way for the case study. A customer speaks up their mind and promotes your services in the audio clip, helps your prospective customer decide on you.
Audio content does not need complicated software or tools. Simple online meeting equipment is enough.
Audio Marketing is engaging
We are in overdose of information. The web world is loaded with written content. When you try connecting your community with audio content, the engagement is far better than written content. Reading is pleasant, but then you can miss attention span. Audio becomes human and engages your audience.
Makes you confident
Audio Marketing can make you a confident individual. Be it in public speaking or talking to your critical customers, doing webinars, you will be smooth. Throughout our life, we work to be confident. The process of Audio Marketing makes you a better individual to deal with it.
I am sure this content will help you decide on why to start Audio Marketing. In my next blog, I will help you with how to do Audio Marketing.
Cheers!!